About Us

"...redefining the way we see oral care...it's our company's moral responsibility.."

Our Mission

At Sirrah, we believe your smile deserves more than just another toothpaste. Our mission is simple: deliver healthier smiles through natural, fluoride-free, and sustainable oral care.

We’re committed to creating products that not only support gum and enamel health but also respect your values and lifestyle choices — whether that means choosing vegan ingredients or seeking clean, plant-based alternatives.

Why Sirrah

We don’t just make toothpaste. We create oral care with purpose — rooted in:

  • Clean Formulas: Always fluoride-free, plant-based, and thoughtfully crafted.

  • Tailored Benefits: Options for gum health, enamel strength, and sensitivity relief.

  • Sustainability: Packaging and sourcing with a focus on reducing environmental impact.

  • Community: From Vegandale Fest to international expansion, Sirrah is built with people at its heart.

Our Story

Founded in 2017, Sirrah began with a bold idea: toothpaste should be both effective and conscious.

  • That year, we launched our original plant-based formula and introduced it at Vegandale Fest, quickly earning recognition in the plant-based community.

  • Soon after, with support from Big Carrot, we expanded into Canada, bringing Sirrah to even more households.

  • By 2019, we were among the first oral care brands to partner with Meta for the Instagram Shop beta.

Like many small businesses, we faced challenges. In 2020, operations temporarily paused during the pandemic. But instead of stepping back, we leaned into research and development from 2021–2024, refining our formulas based on feedback and expert insight.

In 2025, Sirrah rebranded and relaunched, proudly offering two distinct, fluoride-free formulas:

  • Cinnamon Formula → Supports gum health with natural antimicrobial protection.

  • Aloe Vera Formula → Vegan, gentle for sensitive teeth, fights plaque, and protects enamel.

Our Promise To You

It is our mission to bring you the purest, kindest oral care, with all of our ingredients enjoying outstanding provenance and organic accreditation – perfect for all kinds of oral goals, including sensitive, fighting bacteria and plaque.

Our vegan toothpaste made with utmost care, our product combines exquisite and authentic natural and organic ingredients, so you can rest assured that you are using the best toothpaste on the market.

Unlike many products on the market, our formulas contain no harmful or irritating ingredients, which can accumulate in your mouth's tissues, all while still providing a fresh clean that you'd expect from Sirrah. To ensure our commitment to you, we stand behind our vegan formula toothpaste with 100% satisfaction or your money back. No games, no hoops to jump through...just a promise to you. And as always, we promise to never test on animals.